Enmasse is a French term meaning “all together”. To us, it means laying the foundation of scale that goes beyond capital to curate narratives, data, and insights for Entrepreneurial Households worldwide.
The EPIC Opportunity describes the opportunity presented by the Economic Power of Industrious Communities across India and the world. Industrious Communities are made up of Entrepreneurial Households (EHs). These households are characterised by their innovative spirit and their ability to generate multiple streams of income, making them significant players in driving economic growth and enhancing social mobility. By focusing on these households, the EPIC Opportunity seeks to unlock new pathways for prosperity and resilience while emphasising the role of household entrepreneurship in shaping the future of economies worldwide. Read the Enmasse Manifesto here.
Entrepreneurial Households (EHs) are not just any households that engage in economic activities. They embody the essence of entrepreneurship. With a strategic approach to income generation, EHs manage diverse income sources, navigate risks and capitalise on opportunities with a long-term vision. They are pivotal because they contribute to economic diversification and job creation, and stimulate innovation within their communities, serving as a cornerstone for economic growth.
Core Transaction Value (CTV) is a crucial metric that aims to capture the essence of a household's economic activities beyond basic discretionary spending and/or survival needs. Inflows include all business revenues, income and curated borrowings, while outflows consist of those deemed crucial, like business expenses and expenses on high priority goods and services. By focusing on all transactions related to income generation, CTV is designed to provide a more accurate picture of a household's economic growth potential and dynamism. The insights gained from CTV analyses allows for targeted interventions and support aimed at enhancing households' economic well-being and promoting upward mobility. Historically, populations have been analysed through the lens of income. CTV unlocks the ability to think more expansively about the economic power of a household.
Enmasse has a multifaceted strategy to empower EHs and accelerate their journeys towards prosperity. It has been set up to lay the foundations of scale that go well beyond capital. This involves curating narratives, data and insights for the customer segment, which would enable them to achieve their full economic potential.
The estimated annual total Core Transaction Value (CTV) of EHs in India is an astonishing 8.8 trillion for the fiscal year 2023. Moreover, projections suggest that this number could potentially increase to nearly $95.2 trillion by 2043. These figures highlight the immense economic potential of EH activities as drivers of growth and innovation. By tapping into this potential, India can leverage EH activities as a foundational pillar for sustainable economic development and a more inclusive growth model.
Elevar is an equity investor that invests early growth capital in businesses that focus on underserved customers and households. Enmasse goes beyond capital to provide data and narratives to amplify their potential and impact at a larger scale. Elevar and Enmasse have independent strategies but a shared purpose - both work towards the same goal to reach hundreds of millions of underserved Entrepreneurial Households over the next 20 years.
Elevar will grow and scale as a capital allocator focused on the EPIC Opportunity, while Enmasse will scale through narratives, data and insights, starting with the EPIC Opportunity in India, and then going global.
Individuals and organisations interested in collaborating with Enmasse can engage through a variety of avenues, including partnership opportunities, data partnerships, or content collaborations. By collaborating with Enmasse, partners can contribute to the ecosystem supporting EHs, participate in groundbreaking initiatives aimed at fostering economic empowerment, and share in the mission to unlock the vast potential of EHs. Interested parties are encouraged to reach out to Enmasse directly to explore potential collaboration opportunities. Click here to reach out to our team.
