Sidin is the EPIC Champion at Enmasse. Through 2023, Sidin led the Enmasse effort in validating and articulating the EPIC thesis using core Elevar customer frameworks. This involved working with multiple partners to drive a comprehensive market sizing exercise that has been captured in the Praxis report titled 'Entrepreneurial HouseholdsTM: A Multi-Trillion Dollar EPIC OpportunityTM'. With this intellectual infrastructure in place, Sidin will now focus on taking the #EPICopportunity to the world. His passion for data and storytelling places him in a unique position to provide perspective on Entrepreneurial Households as our EPIC Champion.